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Brand Customization and Consistency

Lesson 4: Brand Project – A HeyGen Brand Standards Sheet

Lesson Objectives

By the end of this lesson, students should be able to:

  • Write brand standards for avatar video.
  • Audit videos against standards.
  • Fix gaps.

Lesson Content

Standards: approved avatars and voices, brand kit colors and fonts, logo placement, music style and volume, caption style, intro and outro, and AI disclosure wording.

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