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Style and Aesthetic Control

Lesson 4: Style Project – A Brand Image Style Guide

Lesson Objectives

By the end of this lesson, students should be able to:

  • Define photo style, color, and composition rules.
  • Store references and approved samples.
  • Test the guide on new subjects.

Lesson Content

Style guide parts: photo settings language (lighting, lens, depth of field), color direction (brand palette in words), composition rules, style references, approved samples, and "do not" examples.

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