Brand Customization and Consistency
Lesson 4: Brand Project – A HeyGen Brand Standards Sheet
Lesson Objectives
By the end of this lesson, students should be able to:
- Write brand standards for avatar video.
- Audit videos against standards.
- Fix gaps.
Lesson Content
Standards: approved avatars and voices, brand kit colors and fonts, logo placement, music style and volume, caption style, intro and outro, and AI disclosure wording.
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