AI for Content and Marketing
Lesson 1: Audience and Offer Inputs
Lesson Objectives
By the end of this lesson, students should be able to:
- Build an audience brief for AI marketing work.
- State an offer in concrete customer-benefit language.
- Avoid vague hype and unsupported claims.
Lesson Content
AI marketing gets better when the prompt includes a real audience, a clear offer, proof points, objections, tone, and forbidden claims.
Audience brief fields:
Audience: Who is this for?
Problem: What pain or desire matters now?
Offer: What are we selling or asking them to do?
Proof: What evidence can we honestly claim?
Objections: Why might they hesitate?
Tone: How should the brand sound?
Boundaries: What should the AI avoid saying?
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