Prompt Foundations for Business Owners

Lesson 3: Context, Examples, and Non-Examples

Lesson Objectives

By the end of this lesson, students should be able to:

  • Choose the facts an AI assistant needs for a business task.
  • Use examples and non-examples to teach tone, format, and quality.
  • Remove private, irrelevant, or risky details before prompting.

Lesson Content

Plain-language view: context is the difference between "make dinner" and "make dinner for four people, one is vegetarian, we have rice and vegetables, and dinner must be ready by 6." The second request is easier because it gives the worker enough facts to make a useful decision.

AI context works the same way. If you ask for a marketing email without naming the audience, offer, tone, length, deadline, and call to action, the AI will fill the gaps with generic guesses. Those guesses may sound polished but still miss your business need.

Useful context usually includes:

Business type: what kind of business this is.

Audience: customer, vendor, employee, partner, lead, local community, or internal team.

Situation: what triggered the task.

Goal: what should happen after the message, plan, or analysis is used.

Constraints: budget, tone, policy, legal review, timeline, channel, word count, offer limits, and facts that cannot be changed.

Examples: one strong sample that shows the desired style or structure.

Non-examples: one weak sample that shows what to avoid.

Do not paste private customer data, passwords, payment data, medical details, legal secrets, or sensitive internal records unless you have approved tools, permissions, and policies for that use. When practicing, replace names and numbers with placeholders.

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