Creative Workflows and Production

Lesson 4: Workflow Project – Brief to Delivery

Lesson Objectives

By the end of this lesson, students should be able to:

  • Run a brief-to-delivery workflow.
  • Organize generations for retrieval.
  • Hand off images for editing with clear notes.

Lesson Content

The workflow:

  1. Brief: purpose, audience, formats, style, must-haves, must-avoids.
  2. Exploration: Draft Mode or quick rounds to find direction (where available).
  3. Refinement: variations, references, upscales on winners.
  4. Organization: folders or collections by project, with naming like "project_scene_v2."
  5. Editing handoff: exact text, logos, and fixes done in a design tool.
  6. Delivery: final files, prompts, and a rights note.

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